The Brief:

How could creating a ‘brand’ for the Hub look and how could it encourage ownership and belonging amongst residents?


My Response:

For this brief I created a brand that was none formal and easily recognisable as the target audience was one that often had impaired eyesight or difficulties with recognition. I kept the design bright and eye catching to allow the brand to be seen easily. 


I focused on using shape to show how “The Hub” is the central point for all activity and contact in the community as creating a sense of community is such an integral part of this facility.